Cricket Australia PartnershipCase study
Cricket Australia entered into a partnership with Red Frogs Australia to help make going to the cricket a more positive experience for fans.
Cricket Australia launched a pilot partnership with Red Frogs in 2013 which involved the Red Frog Crew offering water, icy poles and red frog lollies to fans at matches across the summer to compliment the 'Know When to Declare' responsible alcohol consumption campaign.
Our volunteers interacted with match patrons using red frog lollies to build relationships with fans that enjoy a drink at the cricket, and helped ensure they do not negatively impact on others. Rehydration being a key element of the activity throughout each match.
After a successful trial, the Red Frogs Crew have since been a key contributor to Cricket Australia's crowd care strategy every season.
After a successful trial, the Red Frogs crew have since been a key contributor to Cricket Australia's crowd care strategy.